Putting together a collection is a big deal! You’ve concepted the line, wrestled with muslin, sewn your first sample….But it doesn’t stop there! Make the most of all your efforts with these business best practices for launching a fashion collection with Nineteenth Amendment.
Here are SIX easy ways to get the largest audience for your collection launch and drive excitement and sales for your Nineteenth Amendment designer studio.
1. Add your Studio link to your website and social media pages
Be sure to include a link to your Nineteenth Amendment Studio vanity URL (nineteenthamendment.com/YOURBRAND) on your website. Your designer studio will be featured as “coming soon” once we have received your garment and patterns. Please start sharing your Nineteenth Amendment Studio vanity URL as soon as you receive it from us.
PRO TIP: Use this provided button image to create a sleek button: https://drive.google.com/drive/u/0/folders/0B3h3b8wJvAK8Wl9nYlZjRVhVcjg
2. Be consistent and plan across Social Media platforms
Make sure all of your Nineteenth Amendment posts and promotions link back to your Nineteenth Amendment studio! Share a bit.ly link of your Nineteenth Amendment vanity URL across your social media accounts to see which platform drives the most traffic to your studio.
PRO TIP: We see the most success from sharing content and links on Facebook, Pinterest, and Instagram – if you have limited resources, focus on these channels first!
3. Tease your launch
Show them a little bit, but not too much on social media! You want to WOW shoppers with the inspiration or story behind your collection and emphasize standout garments to get fans excited to shop the entire collection.
PRO TIP: Videos are great teasers and don’t have to be long or complicated. Consider a Periscope video or Instagram video or .GIF to share an initial look and your excitement for launch.
4. Get press (and followers) prepped
Use you Nineteenth Amendment press release, the press contacts we provide, and your personal contacts to engage with your various audiences before or right when your pre-sale launches. Make sure you have email addresses and emails prepped to hit “Send” as soon as you can. (We recommend having at least 100 names to reach out to!)
5. Promote the Pre-sale
Use the pre-sale discount to engage bloggers and media before the pre-sale begins. At least 2-3 weeks for outreach. Tell them that by covering the story when the pre-sale begins, they can offer an exclusive discount to their audience for the next 19 days.
PRO TIP: Find a niche blogger, preferably someone you already have a relationship with or that you find (on IFB for example), to give them an exclusive on your launch and pre-sale – bloggers love offering things to their communities! Encourage the blogger to have their followers follow you so they can be fashion insiders for your next collection launch.
6. Consider a launch event
Maximize anything you already have planned by coordinating the launch of your first collection with an event, whether it’s an intimate trunk show, a trendy preview, or a full on fashion show. It’s a big deal to be accepted as a designer in our exclusive community. Why not broadcast it?
PRO TIP: This can extend and invigorate events you are already planning or have been invited too. If you have nothing on the calendar, skip this step and focus on steps 1-5 – the more focus the better and you can always utilize this in your next collection launch!
The primary goal is sales, but a close second goal is growing your FOLLOWERS. With the click of a button, they can show their support and be the first to know about your next collection and any exclusive events you are involved in.
Got any other great launch promotional tips? Send us an email or suggest in the comments below!