This is a special behind the scene’s post because it was a shoot full of firsts: first editorial in our new space, first editorial with our model Emily, and first editorial for our latest brand, AgainstAllOdds.

For this shoot, our creative director, Lucy, wanted to give an athletic edge to clothing that was a black and white blank slate. The team of three – Lucy, Emily and creative assistant Luis – had the entire factory building as a playground. Emily was a good sport and kept the energy going for a total of over 200 photos.

Here’s just a small sampling of the shoot below:


Want to relive the sporty sophistication?  Now you can own it with AgainstAllOdds latest collection.

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