In what was our biggest production ever, we invited 30 Amenders, models, and friends to help us recreate 1984 with a fashion twist and introduce the world to our #forfashion manifesto. Our creative director, Lucy, found inspiration from the classic novel by George Orwell and the iconic Apple Superbowl commercial of the same year. It has been a long time in the making, thank you to everyone who came out to help us make this video a reality. See the final video here.
Big thanks to photographer Luke Dedeus for some prime shots