In what was our biggest production ever, we invited 30 Amenders, models, and friends to help us recreate 1984 with a fashion twist and introduce the world to our #forfashion manifesto. Our creative director, Lucy, found  inspiration from the classic novel by George Orwell and the iconic Apple Superbowl commercial of the same year.  It has been a long time in the making, thank you to  everyone who came out to help us make this video a reality. See the final video here.

Photos below!

BTS: #ForFashion Manifesto Video

Our creative director Lucy getting her artist on as she spray paints over two dozen shoes for the shoot.

BTS: #ForFashion Manifesto Video

The combat boots are ready to go!

BTS: #ForFashion Manifesto Video

Nineteenth Amendment costumes for the #ForFashion Manifesto Video provided by Justine Hwang, NMBR 09 and Agnes Hamerlik

BTS: #ForFashion Manifesto Video

Our director, Tiara Marei, in action during Manifesto Video shoot.

BTS: #ForFashion Manifesto Video

Break time!

BTS: #ForFashion Manifesto Video

Our model, Rozi, getting ready for the final shot.

BTS: #ForFashion Manifesto Video

Our models, Taylor and Ryan, take a break while we shoot the final scenes, wearing Justine Hwang and NMBR 09

BTS: #ForFashion Manifesto Video

Our make up artist, Emma Berley, doing touch ups on Rozi during takes.

BTS: #ForFashion Manifesto Video

Our make up artist, Emma Berley, doing touch up on Ryan during shots.

BTS: #ForFashion Manifesto Video

Stylish jumpsuits and stylish ladies.

BTS: #ForFashion Manifesto Video

Squad sipping SixPoint beers!

BTS: #ForFashion Manifesto Video

Behind the scenes with steamers and strobes.

BTS: #ForFashion Manifesto Video

Breaks call for Deep Eddy.

BTS: #ForFashion Manifesto Video

Director, Tiara Marei, and crew.

BTS: #ForFashion Manifesto Video

The photogs (plus wonderful stylist Aimee)

BTS: #ForFashion Manifesto Video

BTS: #ForFashion Manifesto Video

Wrapped.

Big thanks to photographer Luke Dedeus for some prime shots BTS: #ForFashion Manifesto Video

 

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