Everyone loves a good color block-and-tackle. Our latest designer collection by Ayanna Martin of New York-based Ayanna Marie Designs builds off her debut line to carry the theme of versatile comfort through separates that know how to perform. Ayanna Marie Designs once again proves that sometimes the simplest piece can make a statement, whether it’s a new shape or a stand-out color. In this Designer Spotlight, the Drexel University-trained designer tells us why it’s all about looking high maintenance while always being low.
How and why did you start designing?
Growing up I always loved art. I was constantly drawing and I took as many art classes as possible in school and even some outside of school. When thinking about what I wanted to be when I grew up, I knew I wanted to be creative and, after learning how to sew, I knew that fashion design was going to be how I would make a career out of my creativity. From that point I did whatever I could to fulfill my aspiration of becoming a Fashion Designer, and I have never looked back.
What is your biggest hurdle building a brand today?
The fashion industry is definitely not what it used to be. Very few companies manufacture in the US due to the high cost of local production and because of the high minimums that come with producing overseas, it’s hard for small companies to stay afloat. That is why I partnered with Nineteenth Amendment. They are providing an incredible service to small brands by manufacturing in the US and allowing customers to access high quality American made designer clothing.
What do you think about fashion today?
Fashion trends are changing so fast these days it’s hard to keep up. With fast fashion brands getting bigger and bigger, customers are able to access new trends on a weekly basis and that fast paced “in today, out tomorrow” mindset is truly a sign of the times. These days, customers have access to so much information and technology that trends can go viral in a matter of hours. It’s an exciting time for independent designers like myself because customers are always looking for something new and different.
What is your fashion philosophy?
I am a pretty low maintenance type of person. I like to look like I tried to look good without actually trying at all haha… When I shop for clothing I favor pieces that are able to enhance my current wardrobe and can be worn in multiple ways for multiple occasions. I also hate being uncomfortable in my clothing. I keep that same mindset when designing.
Where do you go and what do you do for inspiration?
I love visiting museums. I could spend hours walking around in a museum getting inspired by all pieces. I also like to keep up with current fashion shows and read fashion magazines to stay up to date with the current trends.
Any tips and tricks of the trade?
Less is more.. there’s no need to pile on twelve pieces of jewelry. Pick one or two statement piece(s) and build your look around it.
Follow Ayanna Marie to get your color block on when her latest line launches!