It’s always a luxury to catch a young designer in the midst of defining their brand with talent and an eye for technique. Lauren Lucia designer Lauren DiBartolomeo developed a passion from her grandmother for turning fabric into a wearable work of art having honed her skills at Lasell College and Oscar De La Renta (RIP). The Lauren girl encapsulates timeless, classic elegance with a chic, modern twist, but perhaps the most exciting part is that it’s a designer that is still evolving and we can’t wait to see what happens next. Today we discuss the e-commerce boom and finding your niche with a tribute to De La Renta.
How and why did you start designing?
I was inspired at a young age by my grandmother’s work as a master tailor. She taught me everything I know today, and she gave me a passion for the intricacy of sewing and turning beautiful piles of fabric into a wearable work of art.
What is your biggest hurdle building a brand today?
Definitely market saturation in fashion. There are so many talented designers out there, so it’s really about finding your own unique niche that stands out from the crowd, while still remaining true to yourself as a designer.
What do you think about fashion today?
It’s becoming ever more personalized. With the booming e-commerce industry, the consumer is more involved than ever. They have more of a say in what they want, and they want things on their terms. This is great news for young, independent designers because this gives them the opportunity to cater to those unique wants and needs.
What is your fashion philosophy?
Wear what makes you feel confident and beautiful in your own skin! A Lauren girl dresses for her career, for her social life and, most importantly, for herself. As Oscar De La Renta says:
Work hard. Believe in yourself. It’s not the publicity that sells the clothes. It’s the woman.” – Oscar De La Renta
Where do you go and what do you do for inspiration?
Everywhere from traveling, different cultures, art, the streets, nature… I draw inspiration from my surroundings. I see beauty in unlikely and overlooked places, utilizing every surprise I can find. Inspiration is everywhere, all you need to do is open your eyes and see.
Any tips and tricks of the trade?
Be relentless, and don’t ever give up. You’re not above anything – you have to be willing to start from the bottom and work your way up. Definitely apply to internships, and dream big. If there’s a will, there’s a way, and everything will work out the way it’s supposed to in the end as long as you put in your due effort.
See Lauren’s designs on her Nineteenth Amendment Virtual Studio.