Mexican menswear designer, Paulo Gonzalez, head designer of Paulo Succar, knows how to get your attention. It’s no wonder that the men cultured enough to wear his looks are not afraid to stand out and apart from the crowd. His elegant tailoring combined with the visual saturation of his printed graphics from insects to pollen gives his collection a genuine signature style that is hard to miss. As one of our Creative Director’s personal favorites, we got the time to bug Paulo about where he get’s his inspiration and design tricks.
How and why did you start designing?
It was something I had always wanted to do.
What is your biggest hurdle building a brand today?
I think getting the money is the hardest, also materials and apparel production can be a big hurdle depending on sourcing.
What do you think about fashion today?
I think it’s a fascinating industry but it can be very difficult. There is too much competition and sometimes the path to success has to do with the knowledge you have – who you know, what you know.
What is your fashion philosophy?
I believe you should be authentic and do something different. Trends always mask what makes you unique.
Where do you go and what do you do for inspiration?
I don’t do much. I feel it’s part of my job to have inspiration. I follow the things that capture my attention and explore them thoroughly in life, develop and interpret them, giving them a personal approach.
Any tips and tricks of the trade?
Be very consistent and disciplined. Know who you are working with and know how to maintain a good working relationship with the transcendent personalities in the guild.
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